Executive Mentoring, Keynote, Presentation Training, Speechwriting

Build a Logical Case

9 May

There are many speeches, pitches and presentations that people make every day at work. When it comes to building a logical case for court or to present to the board or a client they become stuck.

There are certain do’s and don’ts when you need to state a logical case. Follow these guidelines and be more convincing.

DO

Base arguments on truths, specifics and evidence. State this at the beginning of your presentation.
Define your terms into stepping stones as you work towards proving your point. There must be a logical flow.
Focus on proving a single point at a time. Rigorously afford side issues. Use short, sharp sentences to avoid being miss quoted.
Check the accuracy of all your facts. Hearsay will not carry much weight. Use laws, by-laws, defining terms, legal points, terms and conditions and anything else necessary to state the facts.
Double check any technical terms for double meanings.
Statistics can prove history, projected outcome or a context.
Have proof ie photos, recordings, documents and anything that will support your argument.
For each point have a clear, concise and solid reason. If you do not have a reason, you have an opinion.
Deliver with a firm tone, positive body language and be strong with a sense of conviction.
Let the audience think with rhetorical questions. “Are females not doing the same job?” “Should they then need to get paid less?” This creates dramatic dialogue and clarifies opposing issues.
Clearly state the outcome you seek. I want …. We are looking for a resolution by … The amount we need …
Always be courteous and positive.

DONT’S

Do not get emotional. When building a logical case, emotion is not the strongest appeal.
When you make it complicated and too technical, you can dilute your argument.
Try not to make it personal with long stories and explanations. Get to the punch line.
Avoid statements that will alienate all other listeners.
Steer clear of humour anecdote and non-descriptive language for dramatic surprises.
Do not share your opinions if you do not have a strong reason.

Feel free to share your points on how you build a logical case.

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Best sales psychologist in the World!

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04:41 27 Sep 23

Trevor, your Psychology of Sales online training was fantastic! Id give 10 stars if i could. You definetly did your homework on everyone that was involved and included everybody and their business on a personal level throughout the 4 hours. I would 100% recommend everyone do this course if you'd like an edge over the competition. Thanks for a great day. PS I forgot to ask how much the microphone was! 😉

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05:17 17 Aug 23

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22:43 10 Mar 23

It was great to have the opportunity to join Trevor for one of his training courses in Belfast today 2023/03/10, I can fully recommend his training programs.Many thanks Trevor, regards Fergus.

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Great content. Really practical advice and content that we can bring directly into our business. Trevor delivers a fun and practical classroom. Highly recommended

Gillies

11:35 22 Feb 23

Trevor, thanks so much for yesterday's session, I must admit I am always a little skeptical of training in sales, there are so many different opinions about various methods and theories but your content was different, it was a real breath of fresh air. Thanks again.

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04:00 07 Feb 23

Thank you Trevor Ambrose for such a great session last week at Hidrive. We thoroughly enjoyed your Sales Psychology training. Fantastic tips and lots of fun...We all got a lot out of it. Thoroughly Recomended your work. Cheers Antonio

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I thoroughly enjoyed the session and can see how relevant the skills Trevor explains are for business, as well as everyday life. There are some simple changes to implement immediately, but otherwise a concerted effort is necessary, with much to work on. Working on these skills will improve oneself immensely. Trevor is truly a master and has a very relatable demeanor. I definitely recommend Trevor's course for marketing and sales, and will jump at another opportunity to learn more from him!

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Super training. Trevor you were so captivating and have so much knowledge. I loved every second and look forward to what your training will bring to our companies in the future, once we put in place what we have learnt.

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21:28 14 Jul 22

Trevor was a fantastic speaker and teacher. I learned more in 4 hours with him then I have in hours and days of training with others.He is very positive and interacts with the people listening by getting them to answer questions , or get them to actually to the activity , not just have everyone watch. Highly recommend. Would love to do more courses with Trevor.

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09:14 12 Jun 22

The Psychology of Sales Course was very instructive, enlightening, I found it confirmed what I am experiencing in a Sales role ,Dealing with customers on a daily basis.I will certainly look forward to more excellent content from Trevor.Trevor is an inspiration to all ,understanding the needs and feelings of a Person in a Sales role.Many Thanks Trevor and Team.Ken - SCVA.

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