How Do I Give an Elevator Pitch?

Knowing how to give an elevator pitch is an important skill to have. Read this quick guide if you want to find out how.

An elevator pitch is a quick message that outlines the key elements of a product or service, aiming to only use the time it takes to ride an elevator. This short elevator pitch should inspire someone to take action whether it’s to secure a meeting, investment, or simply to spread the word about your idea. Here are a few tips for you to nail next elevator pitch.

1. Know your audience

Before you start preparing your elevator pitch, make sure you understand who your audience is and what matters to them. If you don’t know your audience, how are you meant to craft you elevator pitch in a way that is just right for them. You also need to know when is best to get a hold of your audience. Does morning or evening work better? What does their schedule look like? If you’re having trouble getting a hold of clients, check this out.

2. Keep It Short And Sweet

The whole point of an elevator pitch is to be quick. Elevator rides can take a maximum of 60 seconds, but ideally you should aim for 15 to 45 seconds. This means you don’t have time to waste time. Every word needs to count. Refine and hone your elevator pitch, remove anything that is unnecessary.

3. Structure your pitch

The best way to structure any pitch is the P.I.S. method. Problem, Impact, Solution. Firstly, state the problem clearly. This will help your audience understand the need for what you’re offering. Then, tell them the impact of that problem. Find ways to outline this that your audience will identify with Finally, tell them how you can solve it through a solution.  Be concise and to the point. Explain how your idea, product or opportunity solves the problem in a unique way.

4. Practice, practice, practice

Rehearse your elevator pitch until you can deliver it naturally and smoothly. You can’t bring notes with you into the pitch, so aim to remember your structure and key points. Ask your friends, family or coworkers if you can practice in front of them. Make sure to receive feedback from those you can trust.

An effective elevator pitch can make all the difference in getting your business notices. If you know your audience, keep it short and sweet, structure your pitch with the P.I.S. method and practice, you’re sure to succeed.

Watch this video to see a quick summary on how you can effectively elevator pitch: