Whether you’re giving a presentation at work, giving a keynote speech, or even a toast at a wedding, the ability to give a great speech is a useful skill to have in your back-pocket. What is it that makes a speech stand above the rest? How can you move your next presentation from forgettable to memorable? Keep reading and we’ll explore the key elements that provide tips for making leaving an impact with your next speech.
No matter the speech you’re giving, it’s crucial that you understand your audience. Who are they? What are their needs and interests? What is their background and level of knowledge about the topic you’re discussing? If you know your audience, you can tailor your message, tone, humour and examples to their needs. Relatability lets you resonate with your audience.
The classic saying, ‘less is more’ is very applicable when giving a speech. You won’t have your audience’s attention forever. Make sure you get to the point quickly and keep your message concise. Focus on a few key points and make sure that each idea is clear and explained well.
People love stories. We grew up with stories. Stories and examples are a powerful way to illustrate your points and make you message memorable. Your audience is naturally drawn to stories, they bring your message to life. Use real-life examples that your target audience can relate to. Stories that your audience can place themselves in are especially effective.
What leaves an impact more than a speech you’ve been a part of. Get your audience engaged in your presentation by using eye contact, gestures and body language. These will also help you hold your audience’s attention. Ask questions, use humour and encourage interaction where appropriate. The more engaged your audience is, the more likely they are to remember your message.
Your closing is just as important as your opening. This is your moment to leave a lasting impression. Sum up your key points, re-emphasise your message and give your audience something to think about. End on a high note, and leave your audience with a call to action.
Giving a memorable speech requires careful preparation, thoughtful delivery and commitment to leaving an impact. If you understand your audience, are clear and concise, use stories and examples, engage your audience and end with a strong close, you are sure to leave a lasting impression on your audience. Good luck on your next speech!
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Trevor Ambrose is an international training and coaching company located in the Gold Coast in Australia. We focus on sales and public speaking training.
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